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The Intention Economy: When Customers Take Charge by Doc Searls

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21

Small Data

Personal data—digital data created by and about people—represents a new economic “asset class,” touching all aspects of society.

—World Economic Forum1

The right to be left alone is the most comprehensive of rights, and the right most valued by a free people.

—Louis Brandeis2

As any parent knows, possession is nine-tenths of the three-year-old, and possessive pronouns are as human as opposable thumbs. This is why we’ll never be able ...

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