O'Reilly logo

The Intention Economy: When Customers Take Charge by Doc Searls

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

18

Development

Users that innovate can develop exactly what they want, rather than relying on manufacturers to act as their (often very imperfect) agents.

—Eric Von Hippel1

Those who would adopt or create a distributed innovation system … must be prepared to acknowledge the locus of innovation to be outside the boundaries of the focal organization. And this will require a fundamental reorientation of views about incentives, task structure, management, and intellectual property.

—Karim Lakhani and Jill A. Panetta2

ProjectVRM was designed to encourage a distributed innovation system outside the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required