The Intention Economy

18

Development

Users that innovate can develop exactly what they want, rather than relying on manufacturers to act as their (often very imperfect) agents.

—Eric Von Hippel¹

Those who would adopt or create a distributed innovation system … must be prepared to acknowledge the locus of innovation to be outside the boundaries of the focal organization. And this will require a fundamental reorientation of views about incentives, task structure, management, and intellectual property.

—Karim Lakhani and Jill A. Panetta²

THE ARGUMENT

VRM development works because it is distributed. That is, anybody can do it anywhere and build on the work others are also doing.

ProjectVRM was designed to encourage a distributed innovation system outside the ...