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The Intention Economy: When Customers Take Charge by Doc Searls

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17

VRM

VRM is not just a “phenomenon” generated by placing cool tools in the hands of users. Yes, of course, we need cool tools (it may not happen without them). But we also need new types of service, and new types of business models to make these new types of service possible. It’s about all three, together.

—Alan Mitchell1

First, a few words about the Berkman Center for Internet & Society, where ProjectVRM was launched in September 2006. From the center’s Web site:

The Berkman Center’s mission is to explore and understand cyberspace; to study its development, dynamics, norms, and standards; and to assess the need or lack thereof ...

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