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The Intention Economy: When Customers Take Charge by Doc Searls

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12

Free and Open

We hackers were actively aiming to create new kinds of conversations outside of traditional institutions … This wasn’t an accidental byproduct of doing neat techie stuff; it was an explicit goal for many of us as far back as the 1970s. We intended this revolution.

—Eric S. Raymond1

No question matters more to reporters than “What’s the story here?” If the reporter doesn’t ask that question him- or herself, some managing editor will.

Yet the story format is incapable of containing the full truth behind whatever subject the reporter might cover. That’s because stories, ...

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