O'Reilly logo

The Intention Economy: When Customers Take Charge by Doc Searls

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

11

Agency

Trust thyself: every heart vibrates to that iron string.

—Ralph Waldo Emerson1

When we use the word agency these days, we usually mean a party that acts on behalf of another one—such as an advertising, PR, real estate, talent, or literary agency. But the deeper original meanings of agency are about acting for one’s self. Here are the Oxford English Dictionary’s relevant ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required