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The Intention Economy: When Customers Take Charge by Doc Searls

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8

Complications

Virgo: You will take the first hellish step down a dark path from which there can be no return when you agree to get updates on Carnival Cruise specials and discounts.

The Onion1

In October 2000, I had the good luck to be joined at lunch at a retail conference by one of the other speakers there: Lee Scott, then the CEO of Walmart. One of the questions I asked him was, “What happened to Kmart?” His answer, in a word, was, “Coupons.” As Lee explained it, Kmart overdid it with coupons, which became too big a hunk of its overhead, while also narrowing its customer base ...

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