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The Intention Economy: When Customers Take Charge by Doc Searls

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2

The Advertising Bubble

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.

—John Wanamaker1

Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic.

—Samuel Johnson2

Good journalists respect what they call the “Chinese wall.” That’s the virtual partition between what they ...

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