The Insider's Guide to Independent Film Distribution

Appendix C

Twelve Ways to Market Your Film for Self-Distribution

One of the biggest questions I get asked by filmmakers who are interested in to pursuing self-distribution is how they can spread the word in order to drive sales of their movie, whether it is ticket sales, DVD sales, or downloads.

In my mind, one of the most important things to consider when developing your marketing strategy is to define who your core audience is. The major studios hyper-analyze a movie’s core audience before they decide to go into a production with it, so for independents considering self-distribution, analyzing your core audience is a must. Once you define who your target group is, you can develop your marketing strategy from there.

Remember, the anchor of your ...