Consumer Resistance
In the retail industry, trends (or changes in patterns of behavior) are most commonly set by consumers, and the marketplace follows. In the past, these trends changed slowly, providing retailers with the opportunity to analyze their implications and make well-informed decisions. Recently, these trend cycles have been emerging more rapidly as a result of technology, accelerated social diffusion, instantaneous communication, and an increased willingness to accept (or inability to escape) new ideas.1 The changing nature of consumer trends means that retailers need to become more observant and better prepared when making strategic decisions. With this in mind, consumer resistance is an important topic for retailers to ...
Get The Inscrutable Shopper now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
