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The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators by Clayton Christensen, Hal Gregersen, Jeff Dyer

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10

Putting the Innovator’s DNA into Practice

Philosophies

“Innovation is deeply ingrained in all of the nooks and crannies of our culture.”

—Jeff Bezos

WHAT FOUNDATIONAL PHILOSOPHIES permeate the world’s most innovative companies? To tackle this question, we first explored the inner world of their entrepreneurial founders and senior executive teams. We asked about the philosophies and beliefs that kept their personal innovator’s DNA skills in perpetual motion. The most frequent answer was, “I don’t know. It’s just the way I am.” They simply took it for granted that innovation was their job, not someone else’s. It was a core part of who they were. They devoted significant time and energy to hunting down new ideas. They pursued a range of innovative ...

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