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The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators by Clayton Christensen, Hal Gregersen, Jeff Dyer

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The DNA of Disruptive Innovators

“I want to put a ding in the universe.”

—Steve Jobs, founder and CEO, Apple Inc.

DO I KNOW HOW to generate innovative, even disruptive, business ideas? Do I know how to find creative people or how to train people to think outside the box? These questions stump most senior executives, who know that the ability to innovate is the “secret sauce” of business success. Unfortunately, most of us know very little about what makes one person more creative than another. Perhaps for this reason, we stand in awe of visionary entrepreneurs such as Apple’s Steve Jobs, Amazon’s Jeff Bezos, and eBay’s Pierre Omidyar, and innovative executives like P&G’s A. G. Lafley, Bain & Company’s Orit Gadiesh, and eBay’s Meg Whitman. ...

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