Appendix B
The Innovator’s DNA Research Methods
Our research project consisted of two phases: (1) an inductive study of innovators compared with noninnovators, and (2) a large sample study comparison of roughly eighty innovators and roughly four hundred noninnovator executives (we later expanded this to a larger sample). We conducted exploratory interviews with a sample of roughly thirty innovative entrepreneurs and a similar number of senior executives in larger organizations (see a subsample of innovators we interviewed in appendix A). The goal of our interviews with innovators was to understand when and how they personally came up with creative ideas on which they built new innovative businesses. We asked questions such as:
- What was the ...
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