CHAPTER FIVE
Give Responsibility for Disruptive Technologies to Organizations Whose Customers Need Them
Most executives would like to believe that theyâre in charge of their organizations, that they make the crucial decisions and that when they decide that something should be done everyone snaps to and executes. This chapter expands on the view already introduced: that in practice, it is a companyâs customers who effectively control what it can and cannot do. As we have seen in the disk drive industry, companies were willing to bet enormous amounts on technologically risky projects when it was clear that their customers needed the resulting ...
Get The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
