What's the POINt?
“No idea is perfect,” Kate stated. “We are at that stage where we are going to need to test, measure, and tinker with the ideas and directions we've chosen. I also like the idea of subgroups to tackle each area. But I would like to make sure we are using a common process. We need to be clear about that before we continue with the divide-and-conquer plan.”
Elaine was getting antsy. Doing more work to develop the ideas was a draining thought to her. She was ready to get something to the client. In her mind, it had taken a long time to get to where they were and her patience had been tested every step of the way. She thought she had the answer at the beginning and, although it was one of the answers they chose, it wasn't ...