CHAPTER 10
What’s Your Creative Quotient for Sales?
BY INJECTING THE Innovative Sale into the way you solve problems, you can develop a natural method to unleash your creative orientation. With practice, the returns can be significant. In this book, we’ve looked at the sales innovation dilemma and some misconceptions about creativity. We’ve peeled away the “veneer of innovation” that many organizations try to attach to the same old business practices. We’ve made a direct connection between functional creativity and problem solving for sales. We’ve worked through creative principles a sales team can apply and a tangible creative process that can give even the most left-brained salesperson a right-brained perspective. We’ve heard from innovators ...
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