Publisher’s acknowledgements
We are grateful to the following for permission to reproduce copyright material:
Figures
Figure on page 112 reprinted with the permission of Free Press, a Division of Simon & Schuster, Inc., from DIFFUSION OF INNOVATIONS, 5E by Everett M. Rodgers. Copyright © 1995, 2003 by Everett M. Rogers. Copyright © 1962, 1971, 1983, by Free Press, A Division of Simon & Schuster, Inc. All rights reserved.
Picture credits
The publisher would like to thank the following for their kind permission to reproduce their photographs:
(Key: b-bottom; c-centre; l-left; r-right; t-top)
Alamy Images: Jeffrey Blackler 65b, Maskot 44, Alison Thompson 52t; Colalife: Simon Berry 52b; Daimler AG: 50; Dr Zaana Howard: 89; Image by Kallirroi Pouliadou: ...
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