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The Innovation Workout

Book Description


Take your performance to the next level with our tried-and-tested guide on innovation.
The Innovation Workout has been specially developed to be clear, simple, very easy to follow and
highly effective. Our unique pre-workout test will help you identify your weak and strong points and
the straightforward 10-step improvement plan will show you how you can quickly boost your skills.
  •  Test yourself – Start by finding out your current confidence and knowledge of innovation
  •  Follow the 10 Steps – learn everything you need to know to become an expert innovator
  •  Take action –   Experience 10 situations where you can apply your new-found skill in real life
  •  Face your fears – Take on 10 common innovation challenges to test your skills and find out how to handle them.

This book really works. Start your innovation workout today and begin exercising your full potential.

Table of Contents

  1. Cover
  2. Title
  3. Contents
  4. About the author
  5. Author’s acknowledgements
  6. Publisher’s acknowledgements
  7. Introduction
  8. Self-assessment questionnaire
  9. What is innovation?
  10. Part 1 10 steps to enhance your innovation skills
    1. Step 1 Pinpoint your purpose
    2. Step 2 Know and understand your customers
    3. Step 3 Your market today and predicting the trends of tomorrow
    4. Step 4 Build your creative capacity
    5. Step 5 Creative superstardom and lots of ideas
    6. Step 6 Don’t expect anyone else to like your idea
    7. Step 7 Filter and choose the best ideas
    8. Step 8 Prototype, fail fast and refine
    9. Step 9 Pilot, adapt and invest
    10. Step 10 Take your ideas to market
  11. Part 2 10 innovation skills in action
    1. Skill 1 Innovating in a big organisation
    2. Skill 2 Innovating on your own
    3. Skill 3 Innovating when no one else gets it
    4. Skill 4 Innovating with your team
    5. Skill 5 Innovating with clients and customers
    6. Skill 6 Innovating your managers
    7. Skill 7 Innovating with confidence
    8. Skill 8 Innovating by imitation
    9. Skill 9 Innovation with no budget
    10. Skill 10 Innovating when you feel like you are stuck
  12. Part 3 10 common innovation challenges
    1. Challenge 1 How do I develop my own innovation process or framework?
    2. Challenge 2 How do I build an innovation network?
    3. Challenge 3 How do I make time to innovate?
    4. Challenge 4 How do I measure innovation?
    5. Challenge 5 How do I motivate others to start to innovate?
    6. Challenge 6 How do I create a culture of innovation?
    7. Challenge 7 How do I manage failure?
    8. Challenge 8 How do I innovate quickly?
    9. Challenge 9 How do I approach a niche product?
    10. Challenge 10 How do I recruit good innovators?
  13. Putting it into action (the mentor toolkit)
  14. Self-assessment questionnaire
  15. Jargon buster
  16. Answers to activities
  17. What did you think of this book?
  18. Index
  19. Endorsements
  20. Advertisements
  21. Imprint