Notes

INTRODUCTION

1. Thomas L. Friedman, “More (Steve) Jobs, Jobs, Jobs, Jobs,” New York Times, January 24, 2010, nytimes.com/2010/01/24/opinion/24friedman.html?pagewanted=print (accessed January 25, 2010).

2. Andy Serwer, “The ‘00s: Goodbye (at Last) to the Decade from Hell,” Time, November 24, 2009, time.com/time/printout/0,8816,1942834,00.html (accessed January 30, 2010).

3. Bill Gates, “The Key to a Bright Future Is Innovation,” Financial Times, January 29, 2010, ft.com/cms/s/2/a4810bb2-0c75-11df-a941-00144feabdc0.html?catid=11&SID=google (accessed January 29, 2010).

4. Barry Jaruzelski and Kevin Dehoff, “Profits Down; Spending Steady,” Strategy+Business, Winter 2009, 46.

5. Barry Jaruzelski and Richard Holman, “Innovating Through the Downturn: ...

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