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The Innovation Handbook, 3rd Edition

Book Description

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields - and is endorsed by the UK's Intellectual Property Office.

Table of Contents

  1. Cover page
  2. Title page
  3. Imprint
  4. Table of contents
  5. Foreword
  6. Part one: New innovation
    1. 1.1 New innovation/the innovation system
    2. 1.2 New routes to innovation
    3. 1.3 The evolving role of universities as innovation hubs
    4. 1.4 The IP framework
  7. Part two: Innovation premium
    1. 2.1 Finding new value
    2. 2.2 Innovation that pays off
    3. 2.3 Harnessing technology
    4. 2.4 Taking a lead in innovation
    5. 2.5 Technology credits
  8. Part three: How innovation is changing
    1. 3.1 Open innovation collaboration
    2. 3.2 Digital media
    3. 3.3 The market for ideas
    4. 3.4 IP as a business asset
  9. Part four: Innovation techniques
    1. 4.1 Knowledge and technology transfer
    2. 4.2 Outsourcing innovation
    3. 4.3 Challenge-led innovation
    4. 4.4 Design thinking
    5. 4.5 Crowdsourcing
    6. 4.6 Emergent technologies
  10. Part five: Research models
    1. 5.1 How to engage with the research base
    2. 5.2 Knowledge Transfer Partnerships
    3. 5.3 Working with research institutes
    4. 5.4 Financial support for research
    5. 5.5 Research collaborations
    6. 5.6 Innovation and research – the role of the research councils
  11. Part six: Innovative capability
    1. 6.1 Six steps to successful innovation
    2. 6.2 Innovation that works
    3. 6.3 Inventor reward and recognition
  12. Part seven: Collaborations and partnerships
    1. 7.1 Open innovation, exits and how to work with a corporate
    2. 7.2 Realizing open innovation
    3. 7.3 How to scan, bring in and de-risk ideas
  13. Part eight: Ready for market
    1. 8.1 The innovation process
    2. 8.2 Customers before products, before profits
  14. Part nine: Competitive position
    1. 9.1 The role of information in innovation
    2. 9.2 Patent landscaping
    3. 9.3 Freedom to commercialize
    4. 9.4 Risks, losses, liabilities and indemnities
    5. 9.5 Options for taking action
  15. Part ten: Early-stage ventures
    1. 10.1 From start-up to first round
    2. 10.2 Building and scaling a commercial platform
    3. 10.3 Ideas in the incubator
    4. 10.4 Finding the right revenue model for your IP
    5. 10.5 Leveraging IP for tech start-ups
  16. Part eleven: IP fit for purpose
    1. 11.1 Value-for-money IP
    2. 11.2 A combination of rights
    3. 11.3 Broad or narrow
    4. 11.4 Patent exclusions
    5. 11.5 IP offshoring
  17. Part twelve: International rights
    1. 12.1 Launching innovation in emerging countries
    2. 12.2 The EU’s unitary patent
    3. 12.3 Why file in the United States first?
  18. Part thirteen: Innovation finance
    1. 13.1 Valuation of ideas and early-stage technology
    2. 13.2 How to pitch to investors
    3. 13.3 Crowdfunding
    4. 13.4 The UK: a competitive location for IP
    5. 13.5 Tax relief for R&D
    6. 13.6 The Patent Box
  19. Index
  20. Full imprint