The Innovation Book



Part five

Innovator’s turning points

‘Innovation distinguishes between a leader and a follower.’

Steve Jobs

Innovation moves from recognising the need – or desire – to adapt, to understanding the kind of adaptation required before finally successful adapting as necessary. You need to encourage dissatisfaction, support experimentation and shape opportunities for transformation.

There are many ways of moving from insight to improvement and because these cannot always be captured in a model or framework, it is important to learn from what innovators actually do – and how they focus, feel and think.

You begin with individual creativity, continue with groups of collaborators, and then contribute by making a positive difference ...