Part four
Winning with innovation
âCreativity requires the courage to let go of certaintiesâ¦â
Erich Fromm
As an innovator, you want better ideas to win. There are several different ways of winning with new ideas. You can win by making the new idea work in conceptual or practical terms.
You can win by making the idea useful and popular in the real world. And you can win by using the success of new ideas to renew, transform and re-energise your situation or organisation.
Insight emerges in the inner world. What happens next will follow a predictable pattern. Success depends on how well the actions of the organisation are adapted to their environment.
As problems and possibilities are better understood, you can try to create popular ...
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