Part one
Your creative self
âCreativity comes from looking for the unexpected and stepping outside of your own experience.â
Masaru Ibuka, Founder of Sony
To become a more effective innovator, start with yourself. Think about how you have already used new ideas to improve your life, or solve a problem. You were stuck. Then insight and finally breakthrough. You can use this experience to become even better at making new ideas successful.
Look at how practically creative people think and work. Learn more about how new ideas are generated, developed and popularised. Learn about the psychology of the innovator and the shape of innovation from start to finish and back to new beginnings.
Pay attention to the life stories of the ideas and ...
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