Praise for The Innovation Book
âInnovation is often seen as something others do. But, as Mckeown argues, itâs something we can all do. He describes a very human, holistic approach to collective creativity complementary to Jugaad, the art of overcoming harsh conditions through frugal and flexible innovation.â Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Judge Business School and co-author of Jugaad Innovation
âWritten with real elegance, it oozes a presence of solid experience. I tend to require visuals but his words intrigue and enchant. Itâs very deep, extremely well thought out and offers a lovely pulse between framing challenges, offering insight, and suggestions to âgo ...
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