Final words

Final words

‘The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.’

George Bernard Shaw

The principles in this book are based on the advice of the greatest innovators all the way to the 21st century. They are also based on enduring evidence and cutting-edge wisdom from the world’s leading scientists. Some of their work is directly about innovation; some findings are from the psychology of creativity, other useful ideas from the sociology of revolution and evolutionary economics. Everything has been selected with loving care.

Each model in the innovator’s toolkit is worth understanding and putting ...

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