Abernathy and Utterbackâs three phases of innovation
Innovations are hybrid ideas. They are made of old ideas. They are made of new ideas. They are made of ideas related to products, or things. They are made of ideas supported by processes, or ways of doing things. Successful innovation tends to lead to a particular winning combination of products and processes. This dominant design wins until beaten by something new.
Innovatorâs insights
As an innovator, you will be faced with many different forces. Youâve got innovation in product, innovation in processes, actions of competitors ...
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