Christensenâs disruptive innovation
As ideas develop, they tend to become more complex. New features are added. Some are valuable to the makers. Some are valuable to a smaller and smaller group of users. Other new additions may not be useful or valuable but are simply thrown into the mix. At the same time, as the value in the new idea becomes less new, it becomes less difficult to copy. This is an opportunity and a threat.
Innovatorâs insight
Understanding the room for disruption is useful whether you are trying to disrupt an existing situation (to your advantage) or defending an existing situation (to ...
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