A beautiful idea is never perfect
While failure can lead to success, success can also lead to failure. This tends to happen when priorities get mixed up; instead of focusing on making something better, the focus becomes profit, or market share, or defending what youâve already got, or the way youâve always done it.
At the turn of the 20th century, the factory of Ignaz Schwinn, German immigrant to the USA, benefited from a wave of enthusiasm for the bicycle in its golden age. With the worldâs first practical pneumatic tyre, a rear freewheel and coaster brakes, the world pedalled and sales soared.
Millions of bicycles were sold and many millions made by manufacturers, with big profits for bike shops, ...
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