Authorâs acknowledgements
âWe are willing to invent. We are willing to think long-term. And very importantly, we are willing to be misunderstood for long periods of timeâ¦â
Jeff Bezos, founder of Amazon
Itâs been my pleasure â and pain â to work with thousands of rebels, mavericks, dissenters and dreamers. Thanks to those people whoâve worked together to make innovation and strategy work. Comparing innovation theory with real-world innovation is at the heart of The Innovation Book.
Particular thanks go to those who have been part of the creative conversations throughout a very iterative writing process â and to those who have debated strategy and innovation ideas with me. They have prodded the ...
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