CHAPTER SIXTHE BRAND AND THE SENSES

  1. What roles do symbols, memes, and other main ideas play in the design of an effective immersive space?
  2. What significant role does the brand play in immersive spaces?
  3. How can the senses be used in an effective manner in the themed and immersive space?

Big Ideas

For the guest who walks into an amazing theme park or immaculately themed restaurant for the first time, there may be a sense that the space is timeless. It feels effortless to move within it and every move made by the guest is rewarded with a new feeling, a new activity, a new sense to be explored, a further extension of a meaningful idea, symbol, or brand. This chapter focuses on the powerful ways in which symbols, brands, and the senses may be developed ...

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