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The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy by Alexander Manu

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2. The Flop to the Top

Mr. McGuire: “I just want to say one word to you—just one word.”

Ben: “Yes, sir.”

Mr. McGuire: “Are you listening?”

Ben: “Yes, I am.”

Mr. McGuire: “Plastics.”

Ben: “Exactly how do you mean?”

Mr. McGuire: “There’s a great future in plastics. Think about it. Will you think about it?”

—Advice to recent college graduate Ben Braddock from the older generation in the 1967 film The Graduate.

Dick Fosbury

This is Dick Fosbury. Does anybody remember him? He is the man who invented the Fosbury Flop, and with it became the first human being to look at the sky while high jumping. During a turbulent decade when most social and political traditions were wrenched painfully from their moorings, Fosbury simply jumped backward. His action ...

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