PART 2Differentiation through Control of the Value Chain
In this section, I will explain the makings of a successful business model—the components of the model, the importance of entrepreneurial behavior in developing it, and how the business model connects to the vision and values. I will also illustrate the challenges of transforming a company from a small entrepreneurial to a big global business and the challenges of staying on track with a successful business model.
In many retail sectors, the norm is that product development and brand ownership are controlled by other companies than those owning the retail outlets. This is the case in big sectors like electronics, white goods, food, and DIY. In the apparel and home furnishing sectors, some ...
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