CHAPTER 2Maintaining a Strong and Dynamic Corporate Culture

The challenge of attracting and retaining good people is something all retail companies struggle with, bringing to the forefront issues including:

• High turnover of staff

• The best managers being headhunted by competitors

• A general reluctance to work in retail because of working hours, workload, low pay, etc.

To determine the best way to meet these challenges, we need to unravel some of the concerns by managers and workers that lead to it. What factors are important to managers and employees when looking for a job or staying with their employer? Is the way to attract and retain good people simply to pay the highest salary? From some of the discussions that go on concerning bonuses ...

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