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The Ideas Book

Book Description

Coming up with ideas on your own can be hard. Doing it in brainstorms can be even harder. Following the success of The Diagrams Book, The Ideas Book explains 1) how to tackle tricky issues, 2) how to use inspirational techniques to generate smart ideas, and 3) how to get them underway.
Each idea is shown on one spread, explained simply and accompanied by a short exercise to help you apply them to your situation.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright
  4. Contents
  5. Foreword
  6. Introduction
  7. Part One: Preparing to Generate Ideas
    1. 1. The Briefing Star
    2. 2. The Right Medium
    3. 3. The Table Plan
    4. 4. The Third Place Triangle
    5. 5. Got The Right Time?
    6. 6. The Duration Timeline
    7. 7. The Method Flow Chart
    8. 8. The Right Stimulus
    9. 9. The Homework Checklist
    10. 10. The Rules Of Engagement
  8. Part Two: Generating Initial Ideas
    1. 11. Three Good Three Bad
    2. 12. Think Inside The Box
    3. 13. Eyes Of Experts
    4. 14. Category Stealing
    5. 15. Picture Platforms
    6. 16. Random Word
    7. 17. What’s Hot?
    8. 18. Different Light
    9. 19. Exaggeration and Deprivation
    10. 20. Analogy Springboard
  9. Part Three: Developing and Understanding Ideas
    1. 21. Sticking Plaster Sentence
    2. 22. Conceptual Blending
    3. 23. Strange Or Familiar?
    4. 24. Four Corner Walkabout
    5. 25. Outliers
    6. 26. The Unconcealing
    7. 27. Train Your Depth Mind
    8. 28. Pecked To Death By Ducks
    9. 29. Post–It Voting
    10. 30. Kill It
  10. Part Four: Judging Ideas
    1. 31. The Potential Pyramid
    2. 32. The Decision Wedge
    3. 33. The Judging Triangle
    4. 34. The Originality Pane
    5. 35. The Idea Relevance Map
    6. 36. The Idea Bravery Scale
    7. 37. The Chance Of Success Axis
    8. 38. The Central Idea Satellite System
    9. 39. The Three Buckets
    10. 40. The Premortem
  11. Part Five: Enacting Ideas
    1. 41. The Motivation Triangle
    2. 42. The Likelihood Of Happening Pyramid
    3. 43. The Adoption Prediction Wedge
    4. 44. The Idea Priority Matrix
    5. 45. The Box Planning Process
    6. 46. The Responsibility Cycle
    7. 47. The Announcement Circle
    8. 48. The Panic Early Line
    9. 49. The Phased Enactment Plan
    10. 50. The Idea Energy Line
  12. Appendix: Diagram Sources & Further Reading
  13. Backmatter
  14. Backcover