image ACKNOWLEDGMENTS image

The journey to this book's completion was a long and exhilarating one. In the spirit of the arguments we make in the book itself, we have hunted for, played with, tested, “borrowed,” and rejected (usually with great reluctance) a wealth of ideas—ours and, most often, others'—on our way to arriving at the book you hold in your hand (or on your reader). Despite our enthusiasm for both the process and the product, it would be a gross exaggeration to say this book was written by Andy Boynton and Bill Fischer. Many friends and colleagues ...

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