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The IDEA HUNTER: HOW TO FIND THE BEST IDEAS AND MAKE THEM HAPPEN by William Bole, Andy Boynton, Bill Fischer

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Idea Flow Is Critical

WEST SIDE STORY IS ONE OF the most enduring classics of American musical theater. It has been revived recently on Broadway and performed over and over again in schools and regional theater companies around the United States. A Shakespearian tragedy made into a popular 1961 motion picture, it is a story of romance, and of rivalry between ... Catholics and Jews?

If that doesn't sound right, it's because most people know West Side Story as a tale of bloodletting between white and Puerto Rican gangs on the Upper West ...

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