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The IDEA HUNTER: HOW TO FIND THE BEST IDEAS AND MAKE THEM HAPPEN by William Bole, Andy Boynton, Bill Fischer

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Be Interested, Not Just Interesting

HENRY FORD IS REMEMBERED as the industrialist who introduced the Model T—the jetblack car that forever changed the way Americans wheel around, simply because it was affordable (thanks to another Ford innovation, the assembly line). Less memorably, Ford was also an aficionado of auto racing: he both designed and drove fast cars. One day in 1905, he was attending a motor race in Palm Beach where a smash-up left a French car in pieces. Interested in more than just the spectacle, Ford walked over to the ...

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