How This Book Is Organized
In developing the content for this second edition, a review of the 2006 edition was conducted in addition to the competency research referenced earlier. The Accreditation Council and other communication leaders agreed that this new edition would benefit from more case studies and examples, a greater focus on measurement, and less redundancy. In this edition readers will find more examples of principles and practices that support the foundational elements of business communication. The topics addressed in this Handbook represent what our experts agreed was most relevant for communicators and other organization associates to understand about the process of organizational communication.
This book is organized into five ...
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