Who Should Read This Book?

This book is designed and organized with a number of different readers in mind. If you are new to the world of corporate communication, the chapters in this book bring to the fore issues that are critical to understand and master in any organization. If you are a professional communicator, this book provides new insights on traditional and emerging issues in organizational communication. If you are a corporate executive outside the communication discipline, this book will help you understand the importance and reach of communication within your organization and with external stakeholders.

Understanding occurs when people ask questions and share information. This book follows suit. Like any other handbook, it may be ...

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