References

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Cialdini, R. B. (2001, October). Harnessing the science of persuasion. Harvard Business Review, 79(9), 72–79.

International Association of Business Communicators. (2005). IABC Code of Ethics for Professional Communicators. Available at www.iabc.com/members/joining/code.htm

Maslow, A. H. (1954). Motivation and personality. New York: Harper.

McLuhan, H. M. (1965). Understanding media: The extensions of man. New York: McGraw-Hill.

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