No Day but Today
At one time marketing and marketing communications practices may have been seen as fads or buzzwords. They are now well-defined specialties within the organizational communications field.
To be most effective, all elements of marketing communication must work in synchronization. Gone are the days when the advertising, public relations, internal communications, and marketing departments operated independently. Customers today have neither the time nor the patience to figure out what an organization is and stands for.
Marketing communications professionals have the opportunity to become increasingly valuable to their organizations. The first step is to understand that the creative disciplines cannot thrive in a vacuum. They cannot ...
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