Shall We Do the Fandango?
Today, marketing communications professionals have more ways to get their messages to their audiences than ever before: from cell phones, iPads, e-mail, wireless broadband, personal computers to all the other devices that have promised to make us more efficient. Marketing communications professionals still make good use of traditional tools like print, audio, and video—although with all the current Internet options like YouTube, Skype, and iTunes these media have an almost unlimited number of places to live.
Some of the greatest advances for marketing communications professionals have been in the field of technology. Rarely does a fiscal quarter go by without the introduction of new or upgraded technology that allows ...
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