Conclusion: The Secret of Reputational Success Is Sincerity
The public is looking for integrity from its leaders, political institutions, businesses, and other organizations. The public has, through technology and increased interaction with each other—thanks to social media—the tools to hold individuals and organizations to account.
Acting unethically, failing to live up to espoused values, or failing to meet the expectations of society will prove damaging to the reputation of an organization. Reputation management therefore is about ensuring that organizations act with full integrity. Today's sophisticated and socially aware consumers will accept nothing less.
Simply put, a reputation is built by doing what you say you are going to do—by integrity. ...
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