Building Reputation: Integrity is Everything
Before discussing how to build a reputation, it is useful to determine what reputation is. From the perspective of organizational communications: “Reputation means how positively, or negatively, a company or similar institution is perceived by its key stakeholders—the people or entities that the company or institution relies on for its success. For many for-profit companies, typical stakeholders might include customers, employees, suppliers, or financial analysts. For government or political entities … stakeholders are, above all, the electorate” (Gaines-Ross, 2008, p. 6).
Given that an organization has a number of stakeholders, it is likely that its reputation means different things to each. Indeed, ...
Get The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
