The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Conclusion

Effective government relations is a fine synthesis of art and science—balancing public perception and policy reality. Key to success of government relations operations is an understanding of the complex public policy environment in which your organization operates. Every organization is affected by decisions of government, whether they are realized or not. For government relations efforts to be truly effective, they need to be part of an ongoing and proactive issue research and outreach program. Such a program needs support from the executive table and must be understood and respected by those within government decision-making circles. The successful government relations practitioner today is the one who can triangulate among corporate ...