The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Global Trends

The 2008 and 2009 global market downturn has affected the activities of investor relations professionals throughout the world. Bank of New York Mellon (2009) in its survey analysis of IR practices worldwide reported that 90 percent of all respondents increased or maintained the same level of communications with analysts and investors due to financial market volatility. Some of the other trends that were reported included:

• The most frequent shift of IR messaging related to credit concerns.
• North America was the region with the highest tendency to have shifted its IR messaging on credit concerns, followed by Western Europe. Asia Pacific was the least likely to have shifted messaging on this topic.
• The United States remains the most ...