Driving the Rhinoceros Away
Clearly engagement is not a simple matter. It is a complex human process that is vital to an organization's competitiveness and business success. The so-called Great Recession that began in 2008 with the collapse of the financial sector shows how fragile the process of engagement really is. A recent report from Towers Watson claims that in the aftermath of devastating layoffs and high unemployment, employee engagement had declined by 9 percentage points overall and an alarming 23 percentage points for top-performing employees (Finney, 2010).
That means that engagement requires a sustained and unrelenting effort by all concerned parties to attack the fundamental causes of disengagement—causes that are deeply rooted ...
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