Preparing for the M&A
Every corporate communicator faces the possibility of being called into the CEO's office and asked to have a news release and communications plan ready to go by the next day to announce a major merger or acquisition. In this situation, there are three things for the communicator to do:
- Ask why the M&A is being undertaken and what synergies it is trying to achieve so this information can be incorporated into the communications strategy.
- List all of the firm's constituencies who will be affected by this M&A and ask about each of them: Who will likely benefit and who might be hurt by this deal? Who will be most resistant and what must we do to overcome that resistance?
- Develop a plan to address all key targets, recognizing ...
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