Integration: Bringing It All Together
Let us say that you are really taking advantage of each of your communication vehicles. Your print publication is a non-timely educational tool that uses longer stories, photos, sidebars, and graphics to show employees the bigger picture.
Your intranet is a thriving community through which you deliver the news and people join the conversation via various social media tools. It is a great example of three-way communication: you to them, them to you, and them to each other. You are also using video and audio for what those channels do best: capturing the emotion and passion that people bring to their jobs.
This is a great start. But we still need to weave the tools together and ensure they are all doing their ...
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