The New Role of Print
The role of print has changed from that of a timely news vehicle to a more educational vehicle. It also has a crucial secondary role: to steer people to online content.
Communicators everywhere are catching on to this fact, using print less frequently but using it a lot better. More and more print publications have gone from monthly to quarterly, or even to only twice a year.
I know some companies that do just one print publication a year; it is beautifully done, explains the bigger picture to employees, features terrific photography and graphics, tells great stories that feature employees, and serves as a reference tool for employees throughout the year.
One communicator who grasps the new role of print is Kevin Heinrichs, ...
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