Recognizing Limitations
When we start an internal communications function in an organization, we discover that there are a few people and departments who completely ignore us. They do not seek our help to develop plans, they send out important messages without our input, and they stage employee events without letting us know what they are doing. In an organization with unlimited resources, we could be involved in all of those activities, in addition to managing employee portals, producing newsletters, writing executive announcements, and doing the thousands of other things on our never-ending to-do lists.
Communicators will recognize that there are finite limits to their capacity for involvement. Most of the communications that take place inside ...
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